Morningside Analytics discovers and monitors online networks that form around particular ideas and identifies thought leaders with standing in these audiences.
M.A.’s focus is blogs (short for weblogs), the Internet’s fastest growing information source.
Morningside Analytics discovers emergent communities of bloggers and readers attuned to similar information. We call these hard-to-discover groups Attentive Clusters. We map them and we map how they circulate information. We bring objective and quantitative measurement to an arena dominated by guesswork and "old media" strategies.
Morningside Analytics data and methods are global in scope and language independent. We identify Attentive Clusters in French, Spanish, Arabic or Mandarin as easily as among English speakers.
Client organizations benefit from our ability to analyze, quantify and target groups keenly attentive to particular markets and topics, such as information technology, politics, consumer goods, and advocacy.
April 18, 2008
Ethan Zuckerman’s on John’s Presentation at USC
April 5, 2008
New York Times article features application of MA tools and data
April 4, 2008
BBC Interview with Chief Scientist John Kelly
NYT on social news filters
March 2, 2008
Nat Torkington on R project
March 1, 2008
"The New Cartographers"
Ethan Zuckerman’s on John’s Presentation at USC
Connoisseurs of international blogging will know Ethan Zuckerman’s popular Blog “My Heart’s in Accra.” Zuckerman, whose founder credits include Tripod, Geekcorps and Global Voices, is a fellow at the Berkman Center where John is applying some of our techniques to compare how bloggers of different nationalities or who write in different languages cluster differently around the world. We’re grateful to Ethan for posting a summary of John’s main presentation last month at Berkman’s Media Re:public conference at USC Annenberg School for Communication.
April 5, 2008
New York Times article features application of MA tools and data
The Sunday NY Times spotlights research on Iranian blogs and bloggers that MA’s Chief Scientist John Kelly is working on with Harvard’s Berkman Center–using our unique tools and methods, of course. One interesting finding: after politics and religion, what is the most blogged about topic among Iranian bloggers? Romantic poetry! If you have a little more time, pour yourself a cup of coffee and read the whole study.
April 4, 2008
BBC Interview with Chief Scientist John Kelly
John Kelly spoke last week with the BBC’s Rhod Sharp about M.A.’s methodology for examining the global Blogosphere, and some of our more intriguing insights. The original broadcast is now available as a PodCast from the BBC. If you are in a hurry, you can fast forward to John’s segment at about the halfway mark of the podcast, but we recommend listening to the program in its entirety.
NYT on social news filters
New York Times article on how young people are increasingly getting their news from the “social filter” instead of the “msm filter”. If you already knew this from your social filter before you read it in the Times, then this article is not directed at you.
March 2, 2008
Nat Torkington on R project
For social network analysis geeks only: Nat Torkington, a founding contributor to O’Reilly’s trend spotting blog Radar (radar.oreilly.com) writes today about tools from The R Project for making visual sense of Social Network Analysis. The statistics are tough going, but the Open Source R project is a great resource for people working in our field.
March 1, 2008
"The New Cartographers"
Jessica Clark, editor-at-large and a regular contributor to the magazine In These Times, writes in the February 29 issue about some thought provoking social network experiments. “Rise of the Neocartographers” may sound alarmist to some but Clark does a good job of explaining how researchers and organizations are using basic social network principles for everything from epidemiology to monitoring political campaigns. Who, Clark wonders, is “Mapping the Mappers.”