M.A.’s focus is blogs (short for weblogs), the Internet’s fastest growing information source.

Morningside Analytics discovers emergent communities of bloggers and readers attuned to similar information. We call these hard-to-discover groups Attentive Clusters. We map them and we map how they circulate information. We bring objective and quantitative measurement to an arena dominated by guesswork and "old media" strategies.

Morningside Analytics data and methods are global in scope and language independent. We identify Attentive Clusters in French, Spanish, Arabic or Mandarin as easily as among English speakers.

Client organizations benefit from our ability to analyze, quantify and target groups keenly attentive to particular markets and topics, such as information technology, politics, consumer goods, and advocacy.

Reports and Presentations